Choose the days you post on each platform and the themes you rotate through, and get a dated plan for the next few weeks. Write each post's idea in, tick it off when it's live, then download it for a spreadsheet, your calendar app or as a PDF. Saved in this browser only.
The themes you rotate through. Each post gets the next one in turn.
0 posts planned, 4 pillars in rotation.
Your plan and post ideas are saved in this browser only. The files are made on this page; nothing is sent to CAPTD.
Turn this into a whole campaign
Planned the posts? Spotlight's Campaign mode writes them — a caption, hashtags and a version for each platform from one brief.
Campaign mode is part of the Spotlight workspace on CAPTD's paid plans — see pricing.
Open Campaign modeBuilds a dated posting plan: every day you post on each platform, for up to 13 weeks, with your content pillars taken in turn so each theme comes round evenly. You write the post idea against each date and tick it off when it's done.
Each row is one post: the date, the platform, the pillar it's for and your idea. The CSV opens in Excel or Google Sheets; the .ics file adds every post as an all-day event to Google Calendar, Apple Calendar or Outlook.
A content calendar is a schedule of what you'll post, where and when. At its simplest it's a list of dates and platforms with an idea next to each.
Content pillars are the few themes you post about again and again — behind the scenes, tips, finished work, questions to your audience. Rotating them keeps a feed varied without starting from a blank page every day.
Deciding what to post on the day is where most posting schedules break. A plan made in one sitting turns posting into doing, not deciding.