Enter what one item costs you and what you sell it for, and see your profit, margin and markup — or pick the margin you want and get the price. Worked out on this page; nothing is sent.
Cost per item = everything one sale costs you: materials, printing, packaging, postage you pay and the platform's fees. The Etsy Fee Calculator works out those.
Selling price
€45.00
Profit per item
€27.00
Margin
60.0%
Markup
150.0%
Worked out in your browser. Nothing you type is sent or stored.
Turn this into a whole campaign
Priced it? Spotlight's Campaign mode writes the launch posts for every platform from one brief — what it is, who it's for and where to buy it.
Campaign mode is part of the Spotlight workspace on CAPTD's paid plans — see pricing.
Open Campaign modeWorks out profit (price − cost), margin (profit ÷ price) and markup (profit ÷ cost) for one item — or, the other way round, the price that gives the margin you want: price = cost ÷ (1 − margin).
Margin and markup describe the same profit from different ends: a print that costs 20 and sells for 30 has a 50% markup but a 33% margin. Most pricing advice talks about margin.
Profit margin is how much of the selling price you keep as profit, as a percentage: (price − cost) ÷ price × 100. A 45 print that costs 18 to make and send has a 60% margin.
Markup is the same profit measured against the cost: (price − cost) ÷ cost × 100 — 150% for the same print. Confusing the two is the most common pricing mistake.
Margin tells you how much room a price has — for discounts, wholesale, fees and slow months. A price that only covers costs leaves nothing for the business.