Enter your fixed costs for a period, your price and what each sale costs you, and see how many you need to sell to break even — and to reach the profit you want. Worked out on this page; nothing is sent.
Fixed costs don't change with sales: software, a stand at a fair, a print run's set-up, insurance. Cost per item does: printing, packaging, postage, platform fees.
Sales to break even
45
Revenue at break-even
€2,025.00
Each sale contributes
€27.00
Sales for your profit
82
Worked out in your browser. Nothing you type is sent or stored.
Turn this into a whole campaign
Need more sales? Spotlight's Campaign mode writes a run of posts for every platform from one brief — so the launch doesn't stop at one post.
Campaign mode is part of the Spotlight workspace on CAPTD's paid plans — see pricing.
Open Campaign modeDivides your fixed costs by what each sale leaves after its own costs (the contribution), and rounds up: break-even units = fixed costs ÷ (price − cost per item). Add a target profit to see the sales you need to reach it.
Every sale after break-even is profit of 'each sale contributes'. If the number looks out of reach, the price, the cost per item or the fixed costs need to change.
The break-even point is the number of sales at which what you've earned exactly covers what you've spent — no profit, no loss. Fixed costs ÷ (price − variable cost per item), rounded up to whole sales.
It's the quickest reality check for a new product, a print run or a market stall: is the number of sales you need realistic?
It turns a vague hope ('it should pay for itself') into a target you can plan around — and shows how much a price change or a cheaper supplier moves it.