Add a markup to what an item costs you and see the price, the profit and the margin that markup really gives — plus a table of common markups. Worked out on this page; nothing is sent.
Selling price
€24.00
Profit per item
€12.00
Margin
50.0%
| Markup | Price | Margin |
|---|---|---|
| 50% | €18.00 | 33.3% |
| 100% (×2, “keystone”) | €24.00 | 50.0% |
| 150% | €30.00 | 60.0% |
| 200% | €36.00 | 66.7% |
| 300% | €48.00 | 75.0% |
Worked out in your browser. Nothing you type is sent or stored.
Turn this into a whole campaign
Ready to sell it? Spotlight's Campaign mode writes the posts for every platform from one brief — what it is, why it's worth it and where to buy.
Campaign mode is part of the Spotlight workspace on CAPTD's paid plans — see pricing.
Open Campaign modeAdds a markup to your cost: price = cost × (1 + markup). It shows the profit per item and the margin that price gives, and a table of common markups.
A 100% markup doubles the cost (the retail 'keystone') and gives a 50% margin. However big the markup, the margin never reaches 100%.
Markup is how much you add on top of what something costs you, as a percentage of the cost: (price − cost) ÷ cost × 100.
It's handy for setting prices from costs; margin (profit ÷ price) is better for comparing how profitable different products are. This calculator shows both.
A consistent markup turns your costs into prices quickly and keeps every product profitable — as long as the cost you start from includes everything.