Markup is how much you add on top of what an item costs you, written as a percentage of that cost.
Common markups and the margins they give: 50% → 33.3%, 100% → 50%, 200% → 66.7%.
Add a markup to your cost and see the price and the real margin.
Also used in: Profit Margin Calculator
Markup is a quick way to set prices from costs: cost × (1 + markup) = price. But it's measured against the cost, while margin is measured against the price, so the two numbers are different for the same sale.
A 100% markup doubles the cost and gives a 50% margin. Knowing which one a supplier, a lab or a pricing guide means avoids pricing far lower than you planned.
A print costs 18 to make. With a 150% markup the price is 18 × 2.5 = 45, a profit of 27 on each one.
As a margin, that same 27 is 60% of the price, not 150%.
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