Pick a template for a physical product or a digital download, fill in what you know, and get a listing description in the order buyers look for answers. The title and tags are checked against Etsy's limits. Saved in this browser; nothing is sent.
0 of 13 tags. Each tag can be up to 20 characters.
Fill in the sections above — the description builds here.
What you type is saved in this browser only, so it's there next time. Nothing is sent to CAPTD.
Turn this into a whole campaign
Listing written? Spotlight's Campaign mode turns it into posts for every platform — the launch, the details, the reminder — from one brief.
Campaign mode is part of the Spotlight workspace on CAPTD's paid plans — see pricing.
Open Campaign modeBuilds a product description from a template: a short lead saying what it is, then sections in the order buyers look for answers — details or what's included, size or compatibility, the story, personalisation, care, shipping or download, returns or licence. It checks the title against Etsy's 140 characters and tags against Etsy's 13 tags of up to 20 characters.
The description is plain text with headings in capitals, which works on Etsy, Shopify, Big Cartel and most marketplaces. Lists become bullet lines.
A good description answers what a buyer needs to decide: what it is, what it's made of or what's in the download, the size or what it works with, when it arrives, and what happens if something's wrong. The story behind it gives a reason to choose yours.
On Etsy, the title can be up to 140 characters and you get 13 tags of up to 20 characters each. Etsy recommends listing photos at least 2000 px wide and high.
A template means you never forget the details buyers ask about, and every listing in your shop reads the same way — which makes the shop look looked after.
Etsy doesn't publish a maximum description length.