CAPTD

Photo Licence Agreement

A plain-English licence that lets a client, a publication or a brand use your photos while you keep the copyright. Choose personal, editorial or commercial use, set how long, where and whether it's exclusive, then download a PDF to sign.

Template, not legal advice. Laws differ by country and state — have it checked by a lawyer where you work before you rely on it.

The details

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Exclusivity

Leave a field empty to print a blank line and fill it in by hand.

The clauses

  1. The licence

    ________________ (________________) owns the copyright in the images below and grants ________________ (________________) a licence to use them as this document sets out. The images: ________________.

  2. How the images may be used

    Personal, non-commercial use only: printing the images for the home and as gifts, displaying them, and sharing them with family and friends and on personal social media accounts. The licence does not cover selling the images, using them to promote a business, product or service, entering them in competitions, or publishing them in print or online media.

  3. Period and territory

    The licence starts on ________________ and lasts for ________________. Territory: ________________.

  4. Exclusivity

    This licence is non-exclusive: the photographer may license the same images to other people, for any use.

  5. Fee

    The licence fee is ________________. The licence takes effect once the fee has been paid in full.

  6. Credit

    When the images are shared online, the licensee credits them as “________________” where the platform allows it.

  7. Editing

    The licensee may crop and resize the images to print or share them. Filters, retouching or other changes to how they look, and removing a watermark or credit, need the photographer's permission.

  8. AI training

    The licensee may not use the images, or let them be used, to train, fine-tune or test an artificial intelligence model, or as input to generate new images, without the photographer's written permission.

  9. Copyright

    Copyright stays with ________________; this licence does not transfer it. Any use not listed here, or after the licence ends, needs the photographer's written permission.

  10. Transfer

    The licensee may not sell, transfer or sublicense the images or this licence to anyone else.

  11. Ending the licence

    If the licensee uses the images outside this licence, or the fee is not paid, the photographer may end the licence by writing to the licensee. When it ends, for any reason, no new use may start; prints already made may be kept.

  12. Governing law and the whole agreement

    This licence is governed by the law of ________________. It is the whole agreement between the parties about these images; changes must be in writing and agreed by both.

Signature lines for licensee and photographer are added at the end.

Download

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Write posts that bring in clients

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How to use this

What it does

Builds a licence for a set of your images: who may use them, for what, from when and for how long, where, whether the licence is exclusive, the fee and the credit line. Personal, editorial and commercial versions each set their own limits on use, editing, releases and passing the images on. Copyright stays with you in all three.

What you'll need

  • Your business name and email, and who gets the licence.
  • Which images: file names, a shoot and date, or a contact sheet you attach.
  • What they're for: personal use, a publication, or the media and campaign.
  • Start date, how long, where, exclusive or not, the fee and the credit line.

Steps

  1. Choose Personal, Editorial or Commercial.
  2. Fill in the details; empty fields print as blank lines to complete by hand.
  3. Pick Non-exclusive or Exclusive, switch optional clauses on or off and edit any wording.
  4. Download the PDF (A4 or US Letter) and have both parties sign before the images are used.

Reading the result

The clause list is the licence: what you see, numbered in order, is what the PDF and copied text contain. Signature lines for the licensee and the photographer go at the end.

Tips

  • Name the images precisely. File names or an attached contact sheet avoid arguments about which shots were licensed.
  • Keep each licence narrow: a medium, a purpose and a period. A new campaign is a new licence and a new fee.
  • Exclusive licences are worth more, so price them higher; you can't sell those images for the same use while they last.
  • Only leave “Model and property releases” switched on if you really hold signed releases for everyone recognisable.

Learn more

What is a photo licence?

A photo licence is written permission from the copyright owner, usually the photographer, for someone else to use images in agreed ways. The photographer keeps the copyright; the licensee gets the right to use the images for the purpose, period and territory the licence sets out.

Personal licences cover a client's own prints and social media. Editorial licences cover news, features and commentary in a publication. Commercial licences cover anything that promotes a business, product or service: websites, adverts, brochures, packaging.

Why photographers use it

A written licence is how you get paid for the use, not just the shoot. It sets the price against what the images are actually used for, stops them spreading to uses nobody paid for, and gives you something to point to if they turn up in an advert you never agreed to.

Common mistakes

  • “Unlimited use” for a one-off fee. a brand that later puts the image on a billboard or packaging has paid for a social post. List the media and the period.
  • Selling copyright when a licence would do. assigning copyright means you can never use or license those images again. Most clients only need a licence.
  • No releases for commercial use. a recognisable person in an advert usually needs a signed model release. Editorial use often doesn't, which is why the versions differ.

FAQ

Is this photo licence legally binding?
It's a template, not legal advice. Whether a licence is enforceable, and what copyright law applies, depends on the country. Use it as a starting point and have a lawyer check it, especially for large or exclusive commercial licences.
What's the difference between exclusive and non-exclusive?
Non-exclusive means you can license the same images to other people too. Exclusive means that, for the uses, territory and period in the licence, you won't license them to anyone else. In this template you can still show exclusive images in your own portfolio.
Personal, editorial or commercial: which do I need?
Personal is for a private client's own prints and social media. Editorial is for a magazine, newspaper, blog or book telling a story, not selling something. Commercial is for anything that promotes a business, product or service, including a brand's own social media.
Licence or license?
Same thing, different spelling. In British English the noun is “licence” and the verb is “license”; American English uses “license” for both.
Does the licensee get the copyright?
No. All three versions keep the copyright with the photographer and say so. Transferring copyright needs a separate written assignment.
Is anything I type uploaded?
No. The licence and the PDF are made in your browser. Your business name and email are remembered in this browser; nothing is sent to CAPTD.