A Reel is a short vertical video post on Instagram and Facebook, made to be watched full-screen on a phone and shown in the Reels feed to people who don't follow you as well as those who do.
Make a before-and-after wipe video for Reels.
Also used in: Social Media Image Sizes & Resizer
Reels are the format Instagram and Facebook show most widely beyond your own followers, so they are often how new people find a photographer or creator.
They are full-screen and vertical: Instagram recommends 1080 × 1920, a 9:16 shape, and accepts shapes from 1.91:1 to 9:16. Text and faces near the top and bottom can be covered by the caption and buttons, so keep them in the middle.
A portrait photographer turns a before-and-after edit into a 9:16 Reel: the straight-out-of-camera frame wipes into the finished photo on the beat.
It reaches thousands of people who didn't follow her, because Reels are recommended beyond followers, and a few of them book a session.
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